Okay, first off I’m going to give you the real deal.

If you haven’t made any money yet – forget everything
you think is true. If you have and are making money,
keep doing what you’re doing and use the information
I’m about to provide to make your process stronger.

Let’s begin.

95% of marketers fail because 95% of the information
is wrong.

First, let’s dispel a couple myths. I’m sure you’ve heard
these before…

1. You’re not successful because you’re not passionate enough.
2. You’re not successful because you’re not a genius.
3. You’re not successful because you haven’t purchased xxx book.
4. You’re not successful because you don’t think positively.

That’s all mental mumbo jumbo.

Let’s boil it down to the truth.. You are NOT making money
because you don’t have traffic converting into money. Simple.

So if you’re sitting around waiting for traffic to FIND you. Well,
you’re not successful because you don’t have traffic.

If you’re sitting around waiting for the same crappy products,
sloppy website, or mistargeted campaign to convert for you. Well,
you’re not successful because you don’t have traffic monetizing.

Now, if you follow this information you will be successful. Promise.

I read a lot of the posts in this forum and most of them are well
intentioned, but completely wrong as far as why some people don’t
succeed. The reason you’re not making money is because you don’t
understand the proper framework of Internet Marketing. So let me
give that to you now.

You need 4 things in to be continuously successful in ANY business.

1. Traffic Generation
2. Traffic Monetization
3. Tracking
4. Testing

Forget everything you think you know at this point and focus on those 4 things. Most guru’s don’t appropriately understand what I’m about
to share with you. Grab a pencil and paper and write down those 4 things if you want to succeed those are your new marketing world.

Traffic generation – Yes Adwords works, article marketing works, blogging works, SEO works, web 2.0 works, direct mail works, space ads work, radio works, banners work, viral marketing works, WOM works, etc etc.

It’s not your traffic that’s the problem. Traffic is easy to get. EASY. Let me give you the simple frame work for driving traffic. You find where a lot of people go and you give them more value than the site you find them on to follow you.

Easy right? Google > Adwords. Yahoo > Live Search. Myspace >
Web 2.0. Squidoo > Web 2.0. YouTube > Video Marketing. JV > List marketing.

Traffic monetization – First off pretty much any product will convert. That’s not the problem. You can find monetization on Clickbank, CJ, Share a Sale, Amazon, Ebay, Walmart, Primary Ads, Adsense…. etc etc. So it’s not the monetization that’s the problem. Here’s the simple frame work to make monetization work. You find hungry people and you give them food. Don’t give vegetarians steaks. Don’t try to sell IPODs to people looking for laptops. Figure out what people want, where they hang out, and give it to them. It’s not rocket science.

Let me guess – you’re thinking but C. I can’t make a website I don’t know HTML, PHP, PERL, ASP, Linux, or anything about them. I can’t make any money because I don’t know how to make the best landing page in the world. Right? No, that’s not right you’re not making money because you don’t have traffic monetizing. It’s not your skill
level that’s holding you back. Use Squidoo, Blogger, Wordpress, Joomla, Weebly, or find a nice FREE html layout (check Google) and use a nice FREE html editor (Kompozer).

Tracking – ah now we are getting into the real marketing information. If you quiz 100 marketers making money most won’t even mention the real reason they are. You’ll find that people with fly by night success generally don’t even know why they are. Haha. It’s funny,
but true. You see you have to learn from your marketing efforts. You are building assets.

What’s the best asset you can build? Data. Daaaata. Data is the “secret”. Data. More data. And more data. And some more data. Are you getting this? I hope you are. Don’t read this
and think because I didn’t charge you some absurd fee that this information isn’t priceless. Write data on your forehead. Okay hopefully, you got that in your head.

What is greatest strength of Internet Marketing? Simple. You track what a large group of people do and because of the large numbers you can “guesstimate with statistical certainty” what your conversion numbers are. What are conversion numbers? Conversion
numbers are how often your visitors are going to do your most wanted response. If you have an opt in form your MWR is collect the email. If it’s a sales page your MWR is the sale, if you are promoting a merchant your MWR is the click through to merchant page.

Capiche?

So if you know 100 people at your sales page is going to get you 2 sales. You have a CR (Conversion Rate) of 2%. So what does this mean? It means you have a BASELINE to IMPROVE. Which leads us into the fourth component of continuous improvement in ANY business.

Testing – Now, I can talk for hours and hours about this topic. I’ll boil it down into the most important components. What is testing? Testing is seeing what works and doesn’t work. That’s the simple definition. If a blue headline gets you a higher CR you use a blue
headline. If a certain headline gets you a higher CR – you break it down into the emotion it hits and test along those lines. Which leads me to my first top secret tip of testing..

Testing teaches you about your audience. It teaches you how to “connect” with them more efficiently. Some audiences like Times New Roman (older newspaper crowd) and some audiences like Verdana (newer internet crowd, bloggers, etc.). Testing is going to show you what your audience likes and doesn’t like. Now what do you test?

Top secret testing tip #2, you TEST what WORKS!!!! Successful people don’t reinvent wheels. I’m not talking about your fly by night successes – I mean consistently successful people
figure out what works for one person and then they test along those lines to improve it. Get this through your head – don’t try to do this alone. Use your competitions’ information test their headlines, use their copy as a template of your own, follow direct marketing
response advertisements, create a swipe file, watch Alexa to see what companies are blowing up – figure out why and reproduce it. Follow what works and get in the way of the money.

There you go if you really follow what I’ve just laid out you’re going to make money. If you don’t follow what I’ve laid out you won’t make consistent sales and you won’t improve your business. If you think to yourself there is more to it than this. You need to clear
the crap out of your head and just follow the four step process. Yes, there is more information, but every successful piece of information only tweaks one of these 4 components making them more efficient or implementing them.

C.